Our Services
Digital Marketing
OK now you’ve got your website, what’s next?
Having a website but not promoting it, is often referred to as “having a signpost in the desert” or a bit like ‘winking at a friend in the dark’.…you know you’re doing it but they can’t see you…..and it’s the same on the web.
To get the best financial return from your website, it’s vital that you appear high up in the rankings with Google for all the services or products you offer (e.g. “Skip Hire Sheffield”, “Automatic Gearboxes Leeds” or “Coal Merchants Chesterfield”)
With many years’ experience in digital marketing we can help you get there using bespoke, targeted SEO (Search Engine Optimisation) and PPC (Pay Per Click / Adwords) campaigns. Our approach is simple – to firstly get you on Page 1 for every search term currently searched and then to keep you there as high up as possible and above your competitors.
So let’s look at both of these methods in a bit more detail:-
SEO (Search Engine Optimisation)
Put simply, SEO is the process of getting you listed as high as possible in the ‘natural’ or ‘organic’ (free) listings on Google. Done properly it will drive a constantly increasing volume of traffic (users) to your website for the products or services you offer at a much cheaper cost than the most commonly used alternative, Pay Per Click.
This involves a lot of research, endless hours of fine tuning and a great degree of skill which we have gained over years of experience and practice. Despite what some companies may claim, there’s no ‘quick’ way, no magic tricks to do this, just a great deal of effort and an expert knowledge on how search engines work.
This process starts with analysing the structure and content of your website, making it more ‘search engine friendly’, updating and adding new or specific content, building credible backlinks as well as inserting social media feeds such as Facebook, or blogs all of which will help to improve your website’s ‘quality score’ with search engines such as Google.
Finally, the most important reason that you should concentrate on SEO, is that by far the majority of internet users click on these listings, more often due to them being more relevant to their search term or phrase. So, our clear aim is to get Google to rank your business in their top 10 websites that, in their opinion, best offer what the user is looking for and this process is constantly changing in line with numerous criteria.
PPC (Pay Per Click)
‘Pay Per Click’, also known as ‘Adwords’ or ‘Paid Listings’ are the listings at primarily the top of the search results and is an extremely powerful and flexible way to advertise your business online and get your website appearing quickly for your key products or services.
The great benefit of PPC is that it gives your business almost immediate visibility in an increasingly crowded marketplace and allows you to compete with some of the biggest and most well-known brands out there. However, unlike SEO, every time a user ‘clicks’ on your website it costs you money (usually ranging from £1 – £10 per click) depending on the level of competition for that “phrase” or “term” in that specific area – these are called “Keywords”.
As Google Accredited Professionals, we will work tirelessly to create the most appropriate campaign for your budget, spending only what is necessary to ensure that you get the maximum return on your investment. Starting with a thorough analysis of your competitor activity through to trial ads and other tests to pinpoint what terms work best for your business and then constantly refining these to get you more clicks at a lower cost per click (‘cpc’) each month.
To discuss how we could create a great campaign for your business, please give us a call today on 0758 425 4424 or e-mail us at warren@weyayemarketing.co.uk
Website Design
We pride ourselves on building affordable, responsive, Search Engine friendly websites using the latest WordPress technology to make sure your business stands out from your competitors and appeals to both existing and potential customers
All our sites are:
- Fully mobile responsive to ensure they are viewable on all devices
- Built by skilled and qualified professionals using the latest WordPress CMS technology
- “Future Proof” to ensure they can be added to as your business grows or develops
- Built with creative designs and your business’s style in mind to engage your visitors
- SEO Content rich with search engine friendly navigation and structure
- Available with a Content Management System if required
- Easily editable and we can train you on how to do this yourself if you’d like
- Securely hosted with the additional options of modern email, domain name registration and hosting
- Designed with a clear emphasis on increasing sales and to maximise ROI
Each month we will provide you with comprehensive Google Analytics reports so you can view detailed site traffic information e.g. the number of unique / new visitors, how long people spent on your site, which pages they looked at and your website’s ‘bounce rate’.
If you’d like a great website for your business, please give me a call today on 0758 425 4424 or e-mail me at warren@weyayemarketing.co.uk
Marketing Advice & Strategy
Before giving any advice we need to understand your business thoroughly including your company’s products or services, your marketplace, who you see as ideal customers, the opportunities and challenges you’re facing and finally your short and long term objectives.
With over 30 years of experience we will analyse all your current marketing activity to establish which methods or media are working and, more importantly which are not, to minimise expensive mistakes and lost opportunities.
We will then write a comprehensive and bespoke marketing plan taking into account the most effective routes to market given your budget and time constraints; one that will both maximize business opportunities as well as being “future proof” to adapt to changing market conditions.
Our philosophy is simple; to deliver results and profitability for you and your business.
To book your FREE marketing audit please give me a call today on 0758 425 4424 or e-mail me at warren@weyayemarketing.co.uk
Business Development Work
Want to increase your sales quickly and cost-effectively?
When was the last time you had a ‘proper sales discussion’ with any of your current customers?
We totally understand the massive importance of increasing sales and protecting existing sales revenues. We will help you implement a clear strategy of new business acquisition and customer retention, helping you grow your business without the need for expensive new advertising programmes often used to replace lost business caused by natural customer churn.
We can help you with any of the following:-
- Re-contacting lapsed customers – to encourage them to deal with you again
- Identifying new markets to target and contacting prospective customers
- Tele-sales and Field Sales activity on a regular or ad hoc basis including mentoring, training and developing your existing sales people
- Quote / Sales enquiry follow ups and analysis to maximize every lead
- Account Management of existing customers
If you’d like more sales for your business give me a call today on 0758 425 4424 or e-mail me at warren@weyayemarketing.co.uk
Social Media
Social Media Marketing is a way of reaching out to and connecting with your targeted customer market across a number of social media platforms on the internet, such as Facebook, Twitter, Instagram and Linked-in.
Given that these search engines are used far more than Google, with literally millions of active daily users in the UK alone, we will design a bespoke social media campaign to primarily increase the awareness of your business as well as building brand loyalty which, in turn, will lead to increased sales and profits.
Whether it’s to keep existing customers engaged with you through special offers, competitions, educating them on new products or services, sharing news articles, stories or reviews or simply getting their feedback on your service, it is a vital piece of today’s ‘marketing mix’ for any company.
In terms of attracting new customers, it has long since been proven that businesses adopting social media will always appeal to a much more accessible audience. Social Media gives you the real opportunity to engage with your potential customers on a much more personal basis, helping them to ‘like’ and trust you more.
Not only will we create targeted campaigns for you, we will manage all of your daily activity, deliver interesting related content to an ever widening audience and in turn raise your profile as a ‘professional and responsible business’ and grow the number of followers, month on month
To discuss how we can get your business ‘social’, please give us a call today on 0758 425 4424 or e-mail me at warren@weyayemarketing.co.uk